Federal Reserve Bank of San Francisco
SVP External Communications & Public Information Officer
Federal Reserve System Chair, Public Information Subcommittee
Previous roles: GVP, VP External Communications
Leads external communications for the largest Federal Reserve District serving 70+ million Americans; $8.1M budget and a team of 30. Charged with modernizing Federal Reserve Bank of San Francisco and System communications.
- Known for clear communications, blueprints, understandable impact metrics. Results-driven and relentless in finding efficiencies.
- Expert in "audience-first" reputation management and digital attention strategies, crisis communications, executive messaging, insights, influencer, opinion leader and media relations.
- Creative in visual and experiential communications, enhancing both internal and external engagement and significantly boosting message value and recognition.
- Driver in executive and staff AI education, generative AI workflow integration and measurement frameworks.
- Chairs System-wide efforts promoting transparency, communications best practices and risk mitigation strategies.
Key Accomplishments 2025
- CEO and President Mary C. Daly is recognized as the top Federal Reserve expert on LinkedIn. Q3, highest performing content ever.
- Architected and launched the "Value of Reserve Banks" initiative — now >50% of FRBSF online content; increased System-wide social media visibility: +24%.
- Impact metrics: Bankwide newsletters grew +15.7% (public sector average 7%), open rates 46.1%; SF Fed digital channels +3.7%; Search +6.6%.
- Bank known as the best in Technology, GenAI and labor market research. Launched first GenAI focused SF Fed EmergingTech Economic Research Network in under eight weeks.